Tuesday, 5 July 2011
WILL DJ FRESH GIVE DUBSTEP HER FIRST NO.1?..
DJ Fresh could take dubstep and drum & bass to No.1 for the first time this week. Currently at No.1 on both iTunes single and album chart, the British dj/producer's anthem 'Louder' will be his third hit.
‘Louder’ features vocals from Sian Evans and is released this week on Ministry of Sound.
DJ Fresh aka Dan Stein is fast proving to be the game changer for crossover drum & bass and dubstep in the UK. Last year’s hit, ‘Gold Dust’, went from underground anthem to selling 200,000 copies. With support ranging from Annie Mac to Greg James, Zane Lowe to Nick Grimshaw, and Mistajam to Trevor Nelson, the track swept across daytime radio while the video became a YouTube sensation (7.8 million views and counting).
His new single, ‘Louder’, is already shaping up to be the single that cements the London-based producer’s mainstream position. Zane Lowe gave the track its inaugural play on Radio 1, with Mistajam quickly following suit. The radio edit has since gone straight to No.1 on Shazam’s ‘New Release’ chart, and the remix from Flux Pavillion and Doctor P has also hit No.1 on Hype Machine.
DJ Fresh’s recent highlights include the single ‘Lassitude’ (B list at Radio 1), his Future Jungle EP, remixes for Katy B and Hervé, and DJ shows booked for this year’s Glastonbury, Creamfields, Isle of Wight, Wakestock, NASS festival, Pukkelpop, Bestival, and Ministry of Sound at Space Ibiza. His career to date includes being a principal member of d&b legends, Bad Company, label boss for the Breakbeat Kaos imprint (which helped break Pendulum) and he’s worked with artists ranging from the Pet Shop Boys to DJ Shadow.
‘Louder’ is the soundtrack to the new Lucozade Sport Lite advertising campaign, further evidence that rave 2.0 is fast becoming the sound of 2011. The creative collaboration between Lucozade Sport Lite, DJ Fresh and Ben Newman (the director behind DJ Fresh’s Gold Dust’ video) is the second YES campaign film from the brand, a series of music led films designed to inspire viewers to do something active on their terms and follows Lucozade’s recent partnership with Tinie Tempah and US drummer Travis Barker. This represents an innovative new approach from Lucozade Sport Lite and DJ Fresh’s record label, Ministry of Sound.
The vocals on ‘Louder’ are provided by Kosheen’s Sian Evans. Remixes come from Flux Pavillion and Doctor P, Hervé, and Drumsound & Bassline Smith.
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