WAS EDC THE BEGINNING OF A RAVE-BASED ECONOMY?..

Vegas authorities have started discussions to develop a three day electronic music conference tied in with the Electric Daisy Carnival, prompting the Las Vegas Sun to ask ‘Was Electric Daisy Carnival the beginning of a rave-based economy?’

“When it comes to making money, Las Vegas, admirably in my view, doesn’t do cloying moralism,” newspaper business columnist J Patrick Coolican declared, “And of course the event, which drew 230,000, pumped some money into the local economy,” he noted.

He also downplayed previous media attempts to demonise Electric Daisy over revellers’ drug use, using language dramatically different from Los Angeles reporters who helped drive the mega festival out of town last year after a 15 year old overdosed and died.

“As Clark County Commissioner Tom Collins put it: “The participants were the most polite young kids that I’ve ever been around,” said Mr Coolican.

“The kids were all rolling on ecstasy,” he continued, “which I understand causes acute politeness.” (Las Vegas Sun: http://bit.ly/qsp4xZ )

EDC organizers Insomniac meanwhile donated US$75,000 to three local charities including the Injured Police Officers Fund this week, in recognition of the city’s willingness to give them a new home.

"This year's festival was one of the best in Insomniac history, and we are incredibly appreciative of the Las Vegas community joining together to welcome us and assist with a memorable event," said Pasquale Rotella, Insomniac's CEO and founder in a statement.

"We are thrilled to be able to present $25,000 donations to key organizations that will only help improve the city where our fans and partners reside."

In more rave business news, Michael Matos, the founder of Cuba’s biggest event Rotilla accused authorities of ‘stealing’ this event this week, complaining that Cuba’s Ministry of Culture had taken over the running of his festival and ejected him and his team from its organization.

Rotella started life as a ‘makeshift rave’, the Latin American Herald Tribune reported, becoming a 20,000 capacity three day electronic music festival in recent years (Latin American Herald Tribune: http://bit.ly/nVbo6L)

(source- www.ihouseu.com)

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AFROJACK DOCUMENTS EDC...

Dutch hitmaker Afrojack was the breakout star of Stereosonic 2010. The DJ’s rapid rise to the big league is no more apparent than in North America, where his dominance of the charts is matched by the scale of the clubs he regularly plays.

One place where he’s right at home is the bright and flashy Las Vegas, and in late June he took to the mainstage at Electric Daisy Carnival to do his thing in front of a sea of rapt ravers. This week, Afrojack has posted a video from the surreal weekend, which captures the sheer size and insanity of the event. As he puts it in the video: “Almost every artist in the world is playing”. Anyone who claims dance music is 'old news' obviously hasn’t been to a festival in Vegas.

http://youtu.be/MynUyprRgok

Afrojack is back in Europe this weekend for another monster dance festival, Belgium’s Tomorrowland. Almost every artist in the world is playing this one as well, and Afrojack got together recently with Dimitri Vegas, Like Mike and Nervo to make the 2011 official anthem. The result is a the kind of insanely overblown anthem that would make the Swedish House Mafia proud.

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VEGAS GOES RAVING MAD...

Electric Daisy Carnival’s first ever rave in Vegas passed off successfully without serious incident last weekend, attracting over 200,000 revellers to the three night event.

The huge numbers and money involved provoked a deluge of positive press about both the Carnival and club culture in general, suggesting American rave culture has finally become too lucrative for authorities to try and destroy it again.

"It was awesome ... a hell of a feat, considering so much fear was created around it," retired club promoter Brandon Powers told the Vegas Review Journal,”I honestly think within a few years it could be up to half a million people."

While the Review Journal speculated that Vegas could soon be hosting 15,000 capacity weekly raves, travel portal Travelmole.com noted the already massive explosion in clubs offering day time clubbing ‘pool party’ events.

Reeling off a massive list including Nikki Beach Club, Wet Republic at MGM Grand, Encore Beach Club, the Rumor Las Vegas pool, the Bellagio, the site said Caesar’s Palace has just opened five new pools while the strip’s newest hotel the Marquee at The Cosmopolitan has a pool space which holds 5,000 revellers.)

"At the moment it's all about adult-pools in Vegas," hotel chief David Gonzalez, spokesman for MGM Resorts, told Travelmole.

“There's a whole music revolution in Vegas right now with DJs hosting pool parties most weekends."

(source- www.ihouseu.com)

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E.D.C PRODUCER RESPONDS TO DEATH AT DALLAS EVENT...

A 19-year-old man who attended The Electric Daisy Carnival rave last weekend died later of a possible drug overdose, Texas media reported Monday, putting new pressure on the event's Los Angeles-based producer just days before its next rave opens in Las Vegas.

"Our condolences and deepest sympathy go out to the family and friends of the man who passed away," Pasquale Rotella, the CEO of Insomniac Inc., said in a statement issued over the weekend. "To go from a moment of happiness and enjoyment, to the loss of life, is very heartbreaking."

The death was the second linked to an Insomniac rave after 15-year-old Sasha Rodriguez died of an Ecstasy overdose after attending the Electric Daisy Carnival rave at the Los Angeles Memorial Coliseum last summer.

Earlier this year, the Los Angeles Times reported that a Coliseum manager had been hired to work for the rave company while the continuing to be employed by the Coliseum. The conflict-of-interest scandal caused the Coliseum commission's president to drop support of Insomniac remaining at the Coliseum, and Insomniac moved its annual late June rave from Los Angeles to Las Vegas.

About 23,600 people attended Saturday's rave in Dallas, according to Insomniac spokeswoman Jennifer Forkish. Los Angeles' Electric Daisy Carnival attracted 185,000 people over two days in 2010. Raves had become a major source of revenue for the aging Coliseum complex in recent years.

The Dallas Morning News reported that Andrew Graf was taken from the rave at Dallas' Fair Park for a suspected overdose. Fifty-one minutes after paramedics were called, he was pronounced dead at Baylor University Medical Center, the Morning News reported. The Dallas Observer said a total of 30 people were taken to hospitals from the rave.

Insomniac is set to host its next Electric Daisy Carnival beginning Friday night and ending Monday morning at the Las Vegas Motor Speedway.

Rotella was welcomed by Las Vegas Mayor Oscar Goodman during a news conference last week previewing Electric Daisy Carnival Week. He dismissed concerns that the rave comes with risks, according to the Las Vegas Sun.

When told about Rodriguez's death last year, according to the Sun, Goodman said, "An underage girl could die anyplace where she misbehaves. Really, I don't think, if you have 100,000 people, you don't hold the developer responsible for somebody's ill choices."

(source- www.latimes.com)


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PLEASE. DANCE. SAFE...

On Sunday i was browsing twitter, reading the aftermath of EDC.
At least 1 death and 30 people hospitalised for drug, alcohol and heat-related illnesses...

Skrillex hit the nail on the head for me... "I'm not one to force my ideals onto other people but I just wanted to say one thing: Please take care of yourselves and STOP getting completely fucked out of your mind on all of these drugs. Be responsible, have an amazing time but don't kill yourself in the process. I really do care about people and it makes me upset to see this sort of thing happening."
(http://twitter.com/Skrillex)

E is supposed to be a fun drug, you just stay hydrated, don’t take too much and keep up the good vibes.

Here’s some rules:

drink water...
The recommended amount of water to drink is bottle for every hour of dancing. Remember: sip, don’t gulp. Do not drink too much water.

avoid alcohol...
It increases body temperature, makes the kidneys work much harder and gives a much worse come-down. Almost all Ecstasy-related deaths have involved alcohol.

take breaks...
rising body temperature is the most dangerous physical aspect of Ecstasy use. Take regular breaks from dancing to cool down. If possible, go outside.

watch the dose...
never take more than two pills, less if you are female and / or you have a small build. Never take two at the same time. The more MDMA you take, the more likely you are to suffer from overheating, neurotoxic effects and memory impairment.

don’t mix pills...
Avoid mixing pills in the same session to reduce the chance of impurity interactions, or being flattened by two pills with radically different strengths

drink fruit juices...
They are more efficient in replacing lost nutrients. Avoid fizzy drinks as they can cause nausea.

take Vitamin C...
It’s an antioxidant and will prevent MDMA neurotoxicity.

avoid ‘diet’ drinks...
In fact, any drink containing artificial sweeteners (such as aspartame). They contain phenylaline, a substance which increases the neurotoxicity of MDMA.

get pills tested using a testing kit...
Many users lick pills before buying them in an attempt to identify the taste, but speed and MDMA have almost identical tastes. You can find out about testing kits here.

keep groups of friends together...
This should be done especially among inexperienced users. Also, be prepared to talk people through bad times.

leave time between regular Ecstasy use...
At least a one-month gap between Ecstasy use is advisable, although a two- or three-month break is much more preferable. This will help keep your tolerance levels down and products like Onnit Rollin can help your body recover.

Please. Dance. Safe.

Love Mr DS x

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BENNY BENASSI'S TOP 10 DJ DESTINATIONS...

When you talk about the great chameleons of the dance music world, Italian hitmaker Benny Benassi likely won’t reach the upper ranks of such an illustrious list. But that’s only because Benassi has never really been concerned with endlessly shifting styles and reinventing himself with every album cycle. Rather, Benassi has remained ardently true to his signature brash, no-holds-barred electro sound motifs, staying in the main room and waiting for everyone to come around to him and not the other way around.

Now onto his new artist album with cousin and co-producer Alle Benassi, Electroman sees Benassi as the toast of the moment with the big guns of the dance pop scene like Kelis, T-Pain and Chris Brown all of whom appear across the disc.

With his profile once again reaching stratospheric levels, inthemix figured that an in-demand DJ like Benny Benassi would have some good war stories from his time on the road across the globe, so we invited Benassi to helm the latest edition of our Guest Lists feature series where we ask the biggest names in dance to give us their favourite things, in this case, their top 10 places to play in the world. Over to you, Benny.

#10 Pukkelpop Festival, Belgium.

“Pukkelpop; maybe the best festival in Europe? I love festivals that embrace different musical styles. I didn’t list Coachella but it’s up there too. It’s great to finish your set and go and check out a rock band.”

#9 Pacha, Ibiza

“A legendary club and still my favourite on the island.”

#8 Glow, Washington DC

“One of my favourite parties. I love playing here and am hoping Obama will show up one day!”

#7 Sankeys, Manchester, UK

“Nice underground vibe here. I like playing this club from time to time. I can really get my claws out!”

#6 Global Dance @ Red Rock, Denver, USA

“A natural arena that is simply breathtaking [and] an unusual setting for a DJ set! When I played here for the first time, I couldn’t stop thinking about the fact that U2 used the same place for a video location and as a loyal Bono fan, I was pretty excited.”

#5 Cavo Paradiso, Mykonos

“At 6AM when the sun is rising, the atmosphere in this club is better than anything technology can produce!”

#4 Ultra Music Festival, Miami

“A great festival with great production in the best week of the year! I’m a regular and appreciate the support this festival has given me over the years.”

#3 Stereosonic, Australia

“I played for the first time in 2010 and I hadn’t been to Australia for a while. I just couldn’t believe the atmosphere in the crowd and behind the scenes. All the artists traveled together and we did a lot of hanging out together. It was like being on a school trip! There’s a video on YouTube produced by the organizers. You can see how much fun I had.”

#2 Pacha, New York

“New York is like a second home to me. I love the energy this club has. Every time I go there, I’m amazed. I start getting excited about 200 yards from the club…the air is electric.”

#1 Electric Daisy Carnival, USA

“I’ve been playing this festival in Los Angeles for a few years. In June it’s moving to Las Vegas. I can’t wait to feel that desert vibe. I love this festival. Such great production.”

(source- www.inthemix.com.au)

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DIRTY SOUTH'S TOP 10 CLUBS...

Dragan Roganovic – known to his ever-growing legion of followers as Dirty South – is a Melbourne boy at heart, but ‘home’ has become a fluid concept in recent years. Dragan spends most of the year jetting around the world, playing his brand of euphoric, stadium-sized house to thousands-strong crowds.

The inkling of where Dirty South was headed came around 2004 with his first official production. From there, the originals and remixes kept coming, with the Dirty South EP boasting that blockbuster remix of Evermore, It’s Too Late. Next came the superstar hook-ups – How Soon Is Now with David Guetta and Sebastian Ingrosso to name just one – and life started to get pretty busy, pretty fast for the young studio whiz.

To put it lightly, 2011 finds Dirty South much in demand. After warming up for the Swedish House Mafia Miami Beach takeover in March, he’s now deep in a month-long circuit of North America’s most illustrious clubs, plus a return to the colossal stage at Electric Daisy Carnival. The Northern summer ahead looks suitably immense too: Ibiza with the Swedes, Mysteryland with just about everyone, a heaving tent at Global Gathering in the UK countryside, and so much more.

So... here they are. Dirty South's TOP 10 Clubs...

#10 Masquerade Motel, Miami

“I’ve been playing Ultra Music Festival in Miami during the music conference for the last three years so it was time to switch it up and play a new festival that was constructed literally on the beach. It was a beautiful set-up and the Miami crowd never disappoints!”

#9 Guvernment, Toronto

“Okay, so they spell the name a bit weird, not sure why. It could be some rebellion thing or who knows, but all I got to say is: the DJ booth is on hydraulics! It moves up and down as the DJ pleases, and in a cool way it interacts with the crowd. Amazing sound, CO2 [smoke cannons], horns and perfect crowd is what makes this superclub special. I play here couple of times a year and always look forward to it.”

#8 Electric Daisy Carnival, Los Angeles

“I played this festival last year and that was the biggest crowd I played in front of in my entire career. It was over 80,000 people in front of me on the main stage. I played the sunset time slot, which just added some extra goosebumps. This festival will move to Las Vegas this year, which I am also doing and I can’t wait to see what the Insomniac guys will put together. I’m sure it will be insane like last year!”

#7 Green Valley, Camboriu, Brazil

“Green Valley is kind of like an open-air club that could double as a mini-festival, as they fill it up with 6-7000 people. It’s always a trip getting here, but the experience is breathtaking. The sound, production, people and atmosphere is exactly how I like it and this is another place where I can play longer sets…and the CO2 just keeps coming!”

#6 Ministry Of Sound, London

“London has so much history, so every time I come here, there is always something new and interesting to learn. At the end of the day, my favourite thing about London is this nightclub. To me the most attractive thing is the sound, which is incredibly loud, but at the same time perfect. It’s the shape of a box, so they called it…The Box. UK crowds really get into it and get rowdy. I love that and appreciate it, that’s why this place makes the top 10 for me.”

#5 Prince of Wales, Melbourne

“This is literally close to home and it will always hold a special place in my heart. I built my Australian career playing for the Onelove guys at this venue and what an amazing venue it is. It has crazy sound and a really good layout. I did a special one-off event there last year and it was beyond perfect! I’m glad the venue is still running.

#4 Mansion, Miami

“Miami is a city that I really look forward to playing in. I have my residency at Mansion, which is a superclub that holds around 2000 people. Once again, a legendary venue and I always have an amazing time here. There is a certain energy with the crowd from Miami that is special, so no wonder they hold the Music Conference here every year.”

#3 Pacha, New York

“This is the best club in New York, and New York is such an amazing city. It is always very exciting when I come to this city. The club packs 2000 to 3000 people and the vibe is sweaty, dirty and crazy. The sound system is state-of-the-art and the DJ booth is louder then some clubs I’ve played at.”

#2 Coachella, California

“I played this festival in 2010 and I have to say as far as festivals go, this one was the best. The energy was insane. It was the most energetic hour of 10,000 people I’ve ever experienced at this legendary festival.”

#1 Avalon, Los Angeles

“This is just one of those epic venues! I love it every time I play there. People are really up for having a crazy night and I really enjoy playing here. I get to play four to five hour sets and do pretty much whatever I feel like, and the crowd just goes for it the whole night! I also live in LA now, so playing here is like a mini-homecoming.”

(source: www.inthemix.com.au)

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