DIRTY SMART 2011 PRESS RELEASE...

As 2011 draws to a close, let’s reflect on what a year it has been for cult clothing brand Dirty Smart.

Launched back in ’09, balls deep in recession, it’s been a meteoric rise for the clubbers clothing label. Rocking dancefloors, and appearing on the backs of some of the world's greatest DJ’s including deadmau5, Laidback Luke, & Dada Life to name but a few.


Established artists aside, 2011 saw Dirty Smart add new cutting edge talent to their roster. Dim Mak’s Blatta & Inesha (Italy), the rambunctious StereoHeroes (France), Judgement Sundays rising stars The Squatters (U.K), and 16 year old electro young-blood Caveat (U.S).


Oli Hopkinson a.k.a Mr Dirty Smart: “The clubbing industry’s dope. There are no high horses or ‘get-the-f*ck-away-from-me’ personalities. First contact with the Italian duo ‘Blatta & Inesha’ was an email simply reading, “YO. Let’s take over the world…”
That kind of correspondence doesn’t typically happen between myself and menswear buyers!”

This summer, D.S hosted its weekly event ‘Dirty Smart DJ Adventures’ for a second season in Ibiza. To coincide with this they released their 4th range, titled ‘Versus’, collaborating on designs with some of the UK’s hottest artists including Funkagenda, Will Bailey, & Black Noise.

Oli Hopkinson a.k.a Mr Dirty Smart: “2011 has been a great year. Highlights include spotting deadmau5 wearing Dirty Smart at T-In-Park, being involved in the production of Aquasky’s music video for ‘Superbad’ & meeting Laidback Luke at Cream, Liverpool.”

Dirty Smart has certainly raised the benchmark for streetwear across the UK. What will 2012 bring?.. If it’s anything like 2011 its going be a fun ride. Bring it on!

Check out Dirty Smart @ www.dirtysmart.com
Become a fan of Dirty Smart on facebook *HERE* www.facebook.com/dirtysmart
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Promo pictures:



Mr Dirty Smart promo shot
Team Dirty Smart promo shot
Rockin' Out promo shot
Sleep When You're Dead promo shot
Fiend On The Club Scene promo shot
Big Beats promo shot
deadmau5 promo shot

download hi-res files here: http://www.sendspace.com/file/w72idw

Promo videos:

WHO NEEDS A MONKEY A/W 2011 PROMO VIDEO:


DEADMAU5 WEARS DIRTY SMART IN PLAYSTATION'S LATEST T.V ADVERT:


LAIDBACK LUKE WEARS DIRTY SMART AT ROCKNESS FESTIVAL:


DADA LIFE WEAR DIRTY SMART AT BARRACUDA, NIAGRA:


AQUASKY 'SUPERBAD' MUSIC VIDEO: